Anybody contemplating a Dodge Challenger, Charger or Durango has one particular far more explanation to pull the set off: income on the hood.

Dodge on Thursday announced a income incentive system that ups the dollar figure the increased up the horsepower ladder you go.

The system, which applies to all 2019 Challenger, Charger and Durango designs ordered from August one, gives customers with $ten for each and every horsepower their meant obtain creates. Dodge calls them “power bucks.”

For illustration, opt for the 797-horsepower Challenger SRT Hellcat Redeye and you may get a income allowance of $seven,970 towards your obtain. At the other finish of the spectrum is the 305-hp Challenger SXT, which nets you an allowance of $three,050—still a hefty volume that could be utilised towards some amazing Mopar include-ons.

Challenger product sales reached a record in 2018, with 66,716 units registered for the United States, and Charger product sales had been also powerful, registering 80,226 units. Meanwhile, the Durango seems to be on track for one particular of its ideal many years for the recent generation, so it is not like the cars essential to be pushed out the door. Rather, Dodge explained the incentive is to support entice new customers to the brand as nicely as give present clients with an chance to improve to the newest merchandise.

“Dodge has far more horsepower than any person else, and we want to share it and give people who have often wished far more the potential to get far more,” Tim Kuniskis, head of passenger autos at FCA North America, explained in a statement.