Dodge is producing moves to cement itself as the location for overall performance in the Stellantis fold, the two nowadays and as the automaker adopts electrification in the many years ahead.

The most recent salvo was the announcement on Monday of In no way Lift, a two-12 months prepare that will see Dodge make at least one particular significant solution announcement or other enthusiast-relevant information item every single 3 months—and to kick off the prepare, Dodge manufactured a handful of announcements.

The greatest of these is the return of the Direct Connection overall performance components plan. Direct Connection is an on-once again, off-once again plan very first launched by Chrysler in 1974 to provide factory upgrades for Chrysler, Dodge and Plymouth vehicles. It is largely been replaced by Mopar because then but was revived briefly for the 2018 Challenger SRT Demon, when a Direct Connection powertrain controller was provided.

Dodge revives Direct Connection performance parts program

Dodge revives Direct Connection overall performance components plan

The modern day Direct Connection plan will cover overall performance components and technical data for tuners of Dodge automobiles, beginning with the Challenger. There will be components for the driveline, powertrain and suspension, which includes a variety of phases from mild to wild. These will be factory-backed components so will not void any emissions laws and will be guarantee pleasant when put in by an authorized dealership.

Speaking of dealerships, Dodge also announced the Electrical power Brokers network of professional dealerships with tools and personnel to manage the overall performance components. These dealerships will be the unique supply for the Direct Connection components and will have specialists who can give data on overall performance not only for the street but also the track. Some of the Direct Connection components will even be created particularly for track use, which includes even a entire body-in-white that can be utilized to develop a drag racer.

Dodge revives Direct Connection performance parts program

Dodge revives Direct Connection overall performance components plan

The Direct Connection and Electrical power Brokers packages will start off rolling out December 15. Far more data, which includes the place of the Electrical power Brokers dealerships, will be announced at a later on date.

To develop pleasure, Dodge ideas to give away some vehicles. Dodge has 25 vehicles to give away more than an eight-week time period and will get in touch with on personalities from the sports activities and music worlds, as nicely as the wider automotive globe, to get portion. Far more information on the giveaway plan, dubbed Operation 25/eight, will be announced on November twelve.

And lastly, Dodge ideas to employ a fan for the new part of chief donut maker. The part is related to brand ambassador roles at other automakers, and for the fortunate guy or lady there will be a $150,000 yearly salary, plus a Hellcat firm vehicle. Far more information on this plan will be announced on January twelve.